River Island Fashion Retail New Shop Opening Photography

River Island is a popular high street brand operating in a number of worldwide markets selling on-trend casual fashion for women, men and children and also have their own home collection. River Island operated at Lakeside Shopping Centre for a number of years and in 2019 they launched their newest flagship store, doubling the size of their previous retail outlet.  

We specialise in documenting the launch and openings of restaurant, shop, leisure and retail openings and were commissioned to photograph River Island before they officially opened to the public. The selection of fashion trends, layout and design was perfect to photograph as well as the visual merchandising. The imagery was used for social media content across a multitude of platforms, online content and press releases, and is also used internally for the intu group within business reports and presentations.