Intu Thank You Teacher Product Promotional Film

intu own a large proportion of the UK's retail destinations including intu Lakeside and intu Trafford Centre in Manchester, with a total of 14 centres in the UK and one in Spain.  

intu commissioned us to develop a concept promoting the use of their gift card product for a ‘Thank you teacher’ campaign to be used across all of their centres. The winning video concept was showing a real-life teacher in her classroom environment towards the end of a school day and opening a card from her students with an intu gift card and showing what she could spend it on at an intu centre including retail, leisure and beauty. 

This was a great success and increased the uptake on parents buying gift cards as single and joint class presents. The promotional video was pushed out toward the end of the school year and before the Christmas holiday period to encourage the uptake by providing viewers with a great idea for a Thank You present for their favourite teacher.