Dinosaur Trail Childrens’ Event Promotional Content

Our client Lakeside Shopping Centre held an amazing summer event for children; The Dino Trail. Children were encouraged to take an adventure through the Mall and Quay to find five life-size dinosaurs using the Dino Map. It had a fantastic reaction with families travelling from all over Essex and further afield Counties to take part in this exciting event.

Our role in this event was to produce high-quality video and photography content to drive footfall during the six week opening period and visually show consumers the fun they could have here!

We presented the concept of a themed lifestyle narrative that allowed the viewer to see what there was to explore and visualise how the event would work for the children in their life. We did this by capturing content of four children within the target age bracket and let them explore the trail themselves, documenting their experience with child friendly creative direction.

By working this way it allowed us to ensure the children’s thrilled reactions were genuine and met the creative concept, storyboard and hero imagery guidelines we had created for the client. Overall, the team here at Be Inspired were responsible for sourcing extras, filming, photography, editing, colour grading and the delivery of a project we are extremely proud of!